UX audit and discovery.
The project started with a full UX audit of the previous app version.
User testing + design critique
After testing every single app screen and the full spectrum of user flows, we gathered additional validation and findings with early user testing.
User personas.
We created qualitative user personas to inform the UX strategy and design.
Qualitative vs. quantitative
We focused on very specific market segment and user attributes to optimize our process.
User research & testing.
Leveraging the full spectrum of UX methodologies, we validated key assumptions with user research, surveys, testing, and iterative design.
Market research (demographics)
Understanding core user groups for an effective design process.
User research (sample)
Assessing results from interviews and user-testing sessions.
Wireframing & ideation
Wireframing allowed faster iterative process on design decisions.
UI design iteration
Final design also went through a pixel-pushing process.
Final result.
Leveraging the full spectrum of UX methodologies, we validated key assumptions with user research, surveys, testing, and iterative design.
